Craft Brewing Business is building a variety of free resources to help brewing professionals better run their businesses. Thanks to a diversity of industry partners from beer associations to brewhouse manufacturers, CBB webinars and white papers provide new opportunities to learn from and speak with industry experts and, potentially, new business partners.
Enjoy our growing library of events and papers:
In today’s competitive craft brewing marketplace, your brand is as critical to success as the beer itself.
It’s how you connect with customers and drive loyalty.
But with more than 169,000 beer-related trademarks filed worldwide in 2018, the potential for infringement on your valuable brand is greater than ever.
Whether intentional or accidental, copycat brands can cause consumer confusion, lost revenue, and damage to your hard-earned reputation.
In this webinar, IP attorney and craft brew enthusiast Curt Handley, and Mara Trumbour, Executive Product Owner of Trademark.com, discuss practical tips for securing and protecting your brand rights.
CODO Design Partner Isaac Arthur hosted this awesome online presentation on March 30, 2017. “A crash course in craft beer branding” is aimed at helping brewers and beer industry professionals express the heart their brands to consumers and find key differentiators: Why do you brew the beer you brew, and why does this matter to the people you want to drink it? Arthur covers positioning your brewery, developing your core values, finding your brand essence and framing your origin story. Then, he gets hands on with attendees by answering questions. Listen to the entire webinar by pushing the button below.